Marketing and Social Media Management

Students taking the Marketing and Social Media Management Summer School Course will benefit from the following:

• Expert tuition from marketing industry specialists
   
• Face-to-face training provides the ideal opportunity to learn through interaction with your Facilitator and Industry.
   
• Small groups with strictly limited numbers mean the knowledge and skills you gain are a unique experience within the industry.
   
• Learn from Industry within Industry - with expert industry speakers.
   
• Site visits and excursions
   
• Our host venues are on campus at ExCeL London - one of Europe's premier busines venues and destinations, the environment is highly conducive to your studies. 
   
• Enjoy learning from interactions with your fellow students who bring different perspectives and experiences to the interactive classroom sessions.
   
• Build your network and make new contacts
   
• Take part in an marketing project and improve your presentation skills with a project "pitch"
   
• And last but not least! You'll be gaining experience in one of the world's most famous cities. London is renowned for innovation and amazing brands and marketing campaigns.

As a Marketer or Social Media Manager 

 

Career Opportunities

• Market Research Analyst
• Marketing Manager
• Marketing Coordinator
• Marketing Specialist
• Account Manager (Advertising)
• Marketing and Communications Manager
• Social Media Manager
• Social Media Content Creator
• Digital Marketer

During your Marketing and Social Media Management Summer School  Course you will study the following topics:

Marketing

• What marketing is and what it means to be a marketer.
• About branding 
• Brand promise, brand positioning and brand personality
• Points of difference, points of parity and rational and emotional benefits
• Example of great brands and branding
• Style guides, why they matter, and how to create one
• How to conduct market research
• How to create a buyer persona
• How to create campaigns towards your buying personas
• Understanding the customer journey

 

Social Media Management

• About Social Media as a professional function
• Social media strategy
• Plan, implement and manage content
• About organic social media marketing
• About paid social media advertising
• Personal brand on social media
• Social media conversion strategies

 

Practical Skills

• Creating a campaign
• Developing a presentation
• Pitching to clients

 

Plus

• Course Project
• Marketing and Social Media Careers Workshop 
• Interview Practice Specific to this Field
• CV & Application Clinic Specific to this Field
• Work Skills for the 2020s

Your Marketing and Social Media Management Summer School Course fees include:

• 5-days tuition
• Any applicable site visits or excursion entry fees
• Course folder, notebook (1) and pen (1)
• Digital copies of course presentations, guides, templates and checklists
• Assessment - Marketing Campaign Project and Pitch
• Certificate in Marketing and Social Medai Management from the London East School of Business & Entrepreneurship

Your fees do not include:

• Lunch on Wednesday (site visits and excursion day)
• Transport to venue visits and excursions (These are all within Zones 1-6 in London)
• Accommodation: this is a Non-Residential course

The following entry requirements apply:
 

• Minimum age: 15
• Maximum age: 18
• Provision of proof of age
• Under 18's require a parent or guardian's permission to attend the course and excursions
• Competent English language skills (comprehension, spoken and written)

Entry requirements also require agreement with course protocols including:

• No phones or other devices on or visible during class
• Following the venues Health & Safety procedures
• Following your Trainers instructions, especially important on venue visits and excursions
• Being respectful and supportive in class, allowing other class members opportunities to express their opinions and participate without judgement
• Agreement to take a lateral flow test the day before your course commences and provide an honest update of results to our administration
• Agreement to follow Covid19 protocols, including wearing of masks within the public areas of venues and maintaining social distancing as required by the venue or the law at the time of attendance

Host venues for our Marketing and Social Media ManagementSummer School Courses are located on the ExCeL London campus - one of Europe's premier event and business destinations and the ideal location to study business and marketing

 

ExCeL London is right in the heart of London’s historic Royal Docks, just ten minutes from Canary Wharf and twenty minutes from the City. ExCeL offers an abundance of flexible spaces and services which makes it a top choice for training, meetings,  public shows, trade shows and special events. It's a unique environment in a stunning waterside location.  

 

ExCeL is situated on Royal Victoria Dock, E16 1XL and is easily accessible by public transport. Closest stations are:

• Custom House DLR
• Prince Regent DLR

Find directions here

 

One of our preferred training venues on the campus is CentrEd at ExCeL, a bespoke training and meeting facility. We also utilise the well-appointed training facilities at ExCeL's on-site hotels  - all within minutes of the main ExCeL Exhibition & Convention Centre. Venues may include Aloft, Novotel, Sunborn and The Good Hotel. 

 

Visit ExCeL London 

1. Book and pay for your course place by clicking on the "Book Now" button. This confirms your chosen course place.

• Please note you are booking a London Summer School with the London International Education Group Limited.
   

2. Within 24 hours, we will email you a registration form which you can complete and return digitally.The registration form asks:

• you to confirm your age as between 16 and 19.
• if you are aged under 18, we will ask for your parent or guardian's details so they can provide permission for you to attend the course and any included excursions.
• for emergency contact details and any disabilities you would like us to be aware of.
• if you wish to book the lunch package for £20 per day (£100 in total provdiding lunch on all five days of the course)

 

3. We'll email your course confirmation and joining instructions so you know where to go, what to bring and what to expect from your course.

 

4. The day before your course starts, we'll email you a digital questionnaire to return to us, confirming that:

• you are not experienceing any Covid19 symptoms,
• that you have not been asked to self-isolate by the NHS
• that you have tested negative with a lateral flow test taken within the previous 12 hours

 

For any queries re the booking process, please email info@summerschools.london 

Lunch is included on Monday, Tuesday, Thursday & Friday.

Students must bring their own lunch, or purchase lunch on Wednesday. This is our venue visit and excursion day and we will be off-campus for the full day. 

Students are able to purchase snacks and drinks from the cafes and shops on the ExCeL campus.

Please note there is no eating permitted in the training rooms. 

On the first morning of their course, students will be advised where lunch will be provided and where they can eat snacks during breaks.

Students are recommended to bring a refillable water bottle as August in London can be a warm time of the year. Water and drinks are permitted in the training rooms. 

Click here for summer school terms and conditions including Covid19 precautions, protocols and requirements.

 

Booking and paying for your course place constitutes acceptance of our terms and conditions.